HEDGES headline gig at 42nd Street Photo by Callum Casey This 'how to' will help you write a better, more engaging press release for your band. As someone that has blogged on and off for the best part of a decade, written for several music magazines and websites, did a placement at a music PR company, works as a reporter for a local newspaper and freelanced for the BBC, I've seen my fair share of press releases. Most of the time you can tell how good a press release is just by eyeballing it. Someone should be able to write a decent article just from reading your press release. It's good journalistic practice for a reporter to get in touch to ask you a couple more questions, but if someone is in a hurry they might just go off what you've given them. What should it contain? Here's a very basic outline of what you should include in your press release: A strong headline and opening line that sums up the press release. The classic bit of advice f...